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Augmented Reality: The gateway to the future

Several exciting technologies are at the center of discussions about the future, from virtual reality (VR) and the metaverse to 5G and artificial intelligence (AI). While these emerging technologies are expected to disrupt our daily lives eventually, most of them must still overcome significant obstacles before mass adoption is plausible. However, augmented reality (AR) could bridge the gap between the present and the future due to its increased accessibility and interactivity.

First, what is AR?

AR is the integration of virtual objects into the real world. In an AR experience, users can interact with virtual features that are overlaid in the real world, in real-time. These virtual items are accurately rendered within the real physical environment to create a believable experience for users. While VR creates an entirely simulated world, AR alters the perception of the real world with its added elements, which can include visual, haptic, auditory, and olfactory components.

The current state of AR

AR is far from perfect and still has many issues to iron out, but its growth is possible alongside its adoption. AR does not necessarily require more than a smartphone to function. This differentiates it from technologies like VR that require specific gear and virtual environments, which limits adoption until its framework is fully resolved. VR headsets can be somewhat uncomfortable and can cause eyestrain and motion sickness. While developers are addressing those concerns, there is also the issue of true immersion. One of the main benefits of VR over AR is its promise of total immersion into virtual worlds and scenarios. Technologies that would support that capability exist, such as haptics and omnidirectional treadmills, but they are still a growing sector and difficult to afford for the average consumer. An ever-improving AR app on your smartphone is far easier to adopt than expensive VR gear that takes you to limited virtual experiences and currently incomplete worlds. By introducing AR to consumers on devices they already own, it could become easier to encourage them to adopt fully fleshed-out AR and VR technologies down the line.

AR is currently used in applications like mobile, retail, healthcare, and education. Mobile applications include popular games, like PokemonGO, Amon, and Angry Birds AR; visualizer apps that allow you to place furniture or change the color of your home’s walls, like DecorateAR and Paint Tester; and social media apps like Snapchat and TikTok. Retail AR saw significant growth during the COVID-19 lockdown. Many brands embraced different virtual try-on technologies, from IKEA Studio to ASOS’ “See My Fit” to Kohl’s virtual closet on Snapchat. AR in healthcare is currently focused on medical imaging technologies that improve surgical planning and outcomes, such as HP Tech Ventures’ partner Surgical Theater, which uses AR, VR, and 3D technologies to provide a precise visualization platform for surgeons and medical students. For non-medical education, AR apps like Elements 4D and JigSpace help students learn important concepts through immersive visualization.

The future of AR

In the future, AR applications will see both improvement and innovation. The AR market is expected to grow at an impressive compound annual growth rate of 40+% from 2022 to 2030. Already existing technologies, like the above apps, will improve, expand, and become easier to use and access. New and emerging technologies, like AR glasses, smart lenses, holograms, and the metaverse, will enable AR’s further expansion and adoption. AR glasses and smart lenses are already in progress, with companies like Apple and Nreal working to create comfortable and fully functional AR glasses. HP Tech Ventures’ portfolio company Mojo Vision is also working on smart contact lenses and recently reached an incredible milestone with the first-ever on-eye demonstration of a feature-complete AR smart contact lens.

Holograms, powered by AR goggles, glasses, or contact lenses, are another potential technology innovators are beginning to explore. As our world embraces hybrid and remote work, hologram meetings could become the new norm. 3D holographic displays could also become another feature of the future of work. And in our personal lives, board games of the near future could see a holographic boost, with companies like Tilt Five creating holographic AR versions of popular games like Settlers of Catan.

Finally, AR technologies will play a significant role in adopting the metaverse. While many envision the metaverse as a fully immersive experience enabled by VR headsets, there is a growing belief that AR will be a more palatable gateway, augmenting our existing world rather than replacing it with a virtual one. Perhaps more likely is the existence of two metaverses: one enabled by AR and the other by VR, with possible entry points between them.

The importance of AR boils down to one essential factor: accessibility. Incredible strides have been — and will continue to be made — with several emerging technologies, however mass adoption cannot occur if the average consumer can’t access them. Allowing consumers to interact with the metaverse and related technologies through devices they own will shorten the adoption time and onboarding process for future devices. This makes AR the perfect gateway to VR, the metaverse, and many future technologies.

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Building emotional connections & human resilience: Q&A with Mirjana Spasojevic

I was thrilled to sit down with Mirjana Spasojevic, head of the Immersive Experiences Lab at HP, to chat about building emotional connections and human resilience. She recently spoke at RISE 2017 about the work HP Labs has been doing to better understand people and their practices in order to craft the best experiences with future technologies.

Here’s a snapshot of our conversation about the Immersive Experiences Lab’s quest to understand and fulfill the promise of valuable, delightful experiences through data-driven, user-centric solutions.

How does HP’s mission and outlook on Megatrends play a role in the Immersive Experiences Lab?
HP’s mission to “engineer experiences that amaze” plays a vital role in how we innovate in the Lab. We want to create technologies that makes our customers’ lives better. We do that by studying how people work and live – their motivations, their emotions – and then we consider how technology might change their practices in the future. We are constantly prototyping, experimenting, and iterating based on our learnings because we want to help drive positive change in people’s lives through the solutions and experiences we create.

We also make big bets based on Megatrends – Rapid Urbanization, Changing Demographics, Hyper Globalization, and Accelerated Innovation. With these Megatrends as a backdrop, we as researchers craft experiences that anticipate how the world will be in three to seven years.

What projects has the Immersive Experiences Lab worked on that exemplify this?
Recently we created Project Jetty. This concept started in a brainstorming session, and our team’s goal was to help people feel connected without actually being connected. In our study, we placed an “art object” – a 3D-printed, realistic representation of a subject’s house – in the home of an older adult and another 3D-printed house in their children’s homes. Each printed house glowed when its owner was home, and it sat in a photo frame with holographic, real-time weather displayed around it.

Before the study, all of our study participants indicated they didn’t stay in touch with others as often as they’d like, and felt dissatisfied with their current methods for keeping in touch. After the study, we heard comments like, “I feel happy and warm inside because in some strange way I feel I am able to see them through this device.”

This is when we saw an exciting shift in how these people experienced the concept away from technology and toward the fulfillment of emotional needs.

I find the shift from technology to emotion fascinating. Can you tell me more about that goal?
Of course. With Jetty we aren’t necessarily looking to develop a new HP product. Instead, we wanted to extend our understanding of how technology can help us live better and feel more resilient in our lives.

We’ll use the learnings from Project Jetty in a wide variety of future projects. We believe the future of computing is people-centric. Wearables, smart materials, and technology in general should always strive to support human resilience and authentic experiences.

This people-centric approach is at the heart of everything we do in the Immersive Experiences Lab.

Learn more about the work Mirjana and her team are working on here.

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Nicholas Negroponte: A 30-year History of the Future

Nicholas Negroponte, founder of the MIT Media Lab, pushes the edge of the information revolution as an inventor, thinker and angel investor.

In this TED talk, Negroponte recounts the last 30 years of technology. He highlights his predictions from the 1970s and 80s that were originally dismissed, but are ubiquitous today. He also leaves us with a fascinating prediction – we will ingest information through our blood stream in the future.

Ingestibles are especially intriguing to me because it’s a technology that has the potential to be transformational. We are moving from a world where we carry technology, to a world where we wear technology, and more recently to a world where we can now ingest it. At this point, I don’t think we’re far off from Negroponte’s prediction becoming a reality.

READ ALSO: Fitness Wearables Not Fit For Your Wrist

In fact, healthcare-focused ingestibles have already hit the market. The FDA-approved Proteus pill uses a one-square-millimeter sensor to transmit important information about your health to your doctor or family member. Upon swallowing, the sensor is activated by electrolytes within the body. The pill then transmits a signal to a small patch worn on your torso and sends the data via Bluetooth to a designated smartphone.

When you think of this pill by itself, it may seem like a novelty, but when you consider the strides made in wearables and ingestibles along with the convergence of consumer products and specialized medical devices, it’s inevitable that we’re going to experience a structural change in our healthcare system.

I want to hear your predictions. How do you think ingestibles will be used in the future?

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