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E3 Reckoning: Equality, Equity, and Environment

The COVID-19 pandemic shined an unflattering light on the need for further advancements in equality and equity, as well as growing concerns for sustainability post-pandemic. As our team began to study the cause and effect of these dire circumstances, we noticed three key trends and opportunities that will impact all of our futures.

1. From digital divide to digital parity

Nearly half of the world’s population remains unconnected to the Internet and locked out of opportunity. Inequality in access to the Internet and communication services, known as the digital divide, affects 52% of women and 42% of men worldwide. That gap becomes even more pronounced in rural regions of the world or here in the U.S. in urban locations that lack affordable and reliable access to broadband Internet. In Africa, only 39.3% of its inhabitants have Internet access, compared to 87.2% of Europeans and 94.6% of Americans.

COVID-19 further highlighted this issue when it pushed us all to work and study from home. Take education, for example. Pre-COVID, roughly 260M children were not in school, which soared to 460M. However, according to the United Nations, almost half of the earth’s inhabitants — some 3.6 billion people — did not even have access to the Internet at the end of 2019. It is nearly impossible to work or study from home without access to the Internet.

There’s also a cost to digital equity. The U.S. alone loses more than $130 million a day in economic activity when people aren’t online.

Closing the digital divide will take trillions of dollars, and no one company can solve it alone. Yet digital equity is indispensable for exercising fundamental human rights, including access to education, healthcare, and economic opportunity.

The HP Refresh Program aims to empower communities by providing schools with the resources to equip every student with the tech they need. HP software helps organizers restore previously used PCs, providing a workaround that avoids dipping into already-strained school district budgets. Plus, this helps to reduce tech waste by keeping devices in good condition and in use.

Microsoft also recently expanded their Airband Initiative, connecting rural areas to eight cities: Atlanta, Cleveland, Detroit, Los Angeles, Milwaukee, New York City, El Paso, and Memphis. The Airband program provides affordable internet access and computers. Microsoft also intends to make devices more affordable by providing free and low-cost refurbished computers and tablets to communities of color. Microsoft is partnering with companies like PCs for People, Human-I-T, and PlanITROI, whose Digital Dreams Project provides refurbished devices to K-12 students in need.

HP has also set very aggressive goals to help bridge the divide by 2025:

  • Enabling better learning outcomes for 100 million people by 2025, since the beginning of 2015
  • Contributing 1.5 million employee volunteering hours by 2025
  • Contributing $100 million in HP Foundation and employee community giving by 2025

2. From business capital to human capital

According to the Credit Suisse Global Wealth Report, the world’s richest 1 percent, those with more than $1 million, own 43.4% of the world’s wealth. That disparity only grows greater when you look at it by class and race.

According to a McKinsey study, Black workers make approximately 30% less than their white co-workers. At the same time, Latinx Americans make just 73 cents for every dollar earned by white Americans.

At HP, we believe leveling the playing field is critical. We believe in creating a culture of inclusion, equality, and empowerment for our employees. We also believe in creating a platform for human rights that extends beyond HP, where we will strive to drive policy changes that fight racism, advocate for human rights, and advance social justice across the globe.

Diversity and inclusion are fundamental drivers of innovation and creativity. HP was built on the values of diversity and inclusion, fairness, and equality. We embed diversity, equity, and inclusion into everything we do. HP’s Board of Directors is one of the most diverse of any U.S. technology company. We encourage our suppliers and business partners to commit to diversity, equity, and inclusion goals and invest in programs and partnerships that build the pipeline for diverse talent. We are committed to creating inclusive technology that affirms human dignity, promotes independence, and unleashes creativity.

Our 2025 goals include:

  • Double the number of Black and African American HP executives (VP level and above) in the U.S. by 2025
  • Developing skills and improving the well-being of 500,000 factory workers by 2025
  • Doubling factory participation in our supply chain sustainability programs by 2025, compared to 2015

One of those programs helping us achieve these goals is HP LIFE, a free, skill-training program for entrepreneurs, business owners & lifelong learners. HP LIFE is intentionally accessible offline — given the current digital divide. Since 2012, more than 1 million people have taken courses.

3. From resource consumer to environmental steward

Corporations across the globe are stepping up and making more meaningful goals to battle climate change. Climate impact on business and supply chain and growing demand from customers to buy from and work with companies that better align with their values drive these efforts.

Nielsen studies show that 66% of consumers would spend more for a product if it came from a sustainable brand, and 81% of global consumers feel strongly that companies should help improve the environment.

At HP, we have long been proponents of climate action. Our mission is to drive toward a net-zero carbon, fully regenerative economy while engineering the industry’s most sustainable portfolio of products and solutions. In April 2021, we set new goals that outline our comprehensive plans to combat climate change, focused on carbon emissions, circularity, and forests. We are also working to address the fiber of non-HP paper used in HP printing products and services through initiatives like the HP Sustainable Forests Collaborative and are restoring, protecting, and improving the management of over 200,000 acres of forest in Brazil and China. Being an environmental steward is not only good business but also smart and impactful business.

Our broad goals include:

  • Using 30% post-consumer recycled content plastic across HP’s personal systems and print product portfolio by 2025.
  • Eliminating 75% of single-use plastic packaging by 2025, compared to 2018
  • Recycling 1.2 million tonnes of hardware and supplies by 2025
  • Achieving zero deforestation associated with HP brand paper and paper-based product packaging
  • Using 100% renewable electricity in our operations by 2025

We have an opportunity as technologists, entrepreneurs, and global leaders to drive the change needed to create a more balanced, equitable, and sustainable future. What steps will you take this year?

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My top 5 leadership principles

Leadership is constantly evolving to meet the demands of the times. To thrive as leaders, we must understand the needs of our teams and adapt accordingly. There are, however, some leadership principles that I have found to be essential no matter the situation.

1. Be humble. Leaders who place too much focus on results and control rather than the people on their team can create trust issues. Employees may feel restricted in their abilities to explore new ideas or even fearful of disappointing their boss. When teams operate out of fear, there can be several consequences, from a lack of engagement to high turnover. One Gallup study even found that one in two U.S. adults have left a job to escape a bad manager.

Because of this, leaders must embrace humility in their approach. While it is essential to hit targets and goals, the leader’s role is to help their team learn, grow, and explore without fear of failure. Leaders can benefit from their team’s expertise, experience, and insight by serving their employees rather than controlling them.

Ask your team how you can help them do their jobs and encourage them to experiment with innovative approaches and ideas. Create a safe environment for them to take risks and chances. Recognize that, even though you might be leading a team or organization, you are still a member of a team, and the best results will come from working together to find solutions and stay productive.

As my Mum used to remind me, we all put our pants on the same way. As human beings, we are all equal, and just because I might be the leader of a team doesn’t make me any better or less equal than anyone else in the team, no matter what they do. For me being humble means treating everyone as an equal and doing everything I can to help everyone else realize that we are all in this together as equals.

“The leader’s role is to help their team learn, grow, and explore without fear of failure.”

2. Treat everyone with respect and dignity. It’s essential to treat every person in your team and your company with respect and dignity. Each employee plays a vital role in how your business functions from the top of your organizational hierarchy to the bottom. How you treat them matters.

This principle highlights the importance of prioritizing diversity and inclusion. For leaders to encourage their employees to bring their whole selves to work, they must create an environment where people from all backgrounds feel accepted and valued. The benefits of a diverse and inclusive workplace are clear. Diverse teams consistently outperform those with less diversity, and employees on inclusive teams are 5.4 times more likely to stay at their company.

Treating everyone with respect and dignity can create a company culture that ensures employees feel heard and valued. In turn, this can encourage loyalty, productivity, and motivation. But that’s not why this is important, it’s important because it’s the right thing to do, and the right way to treat the people around us.

3. The team is always more important than the individual. No matter how talented, educated, or skilled an individual may be, nothing compares to the success of teamwork. By building a team with complementary skills, a leader can create a well-rounded approach to innovation where the team can learn from each other.

When appropriately used, collaboration is a powerful tool that can significantly improve outcomes compared to individual work. In addition, a Deloitte study found that employees that engage in collaboration and use digital collaboration tools are 17% more satisfied at work. While individuals may get tasks done independently, there is an increased risk of burnout and lower-quality results.

Leaders need to encourage open communication to enable teams to work together. Clear expectations and structure can also be helpful, such as assigning responsibilities to specific team members and designating particular times and methods of collaboration.

I remember many times in my career when I had no idea how we were ever going to achieve a particularly challenging goal or objective. Something that at first glance appeared impossible or completely unreasonable. But then something happens. Someone has an idea that triggers another idea, that leads to a first step, that leads to a second step, that creates a momentum that starts to take on a life of its own. The mood starts to change to a “We can do this!” and a palpable sense of excitement starts to build. There is a point in this process where the team shifts from a group of individuals to a thriving, thrumming “We can do anything!” functional unit that elevates everyone in it to achieve things they never thought possible. Things that could never be achieved by an individual or even a group of individuals – things that only a true team can achieve. If you’ve ever experienced that feeling, you know what I’m talking about.  

“A team is more than a group of individuals; it is also the energy that is released when true teamwork happens that elevates everyone involved.”

4. Have fun! Boredom is not a corporate objective. If you’ve seen the movie Office Space, you know how soul-sucking a boring (albeit fictional) office job can be. While the cult film is a satirical, darkly comedic take on corporate life in the 90s, it can also be a cautionary tale against boredom and monotony at work.

For leaders, it is crucial to know when and how to have fun. Happy employees are healthier, more creative, and more productive overall. So, what can leaders do to create a more fun work environment?

One way to promote more fun is to create experiences that allow team members to get to know each other and interact outside of a work setting. These experiences can be as formal as a monthly virtual happy hour or dinner, or as informal as a weekly group lunch or virtual coffee chat to catch up on life outside of work. While planning events like these can be a great way to create structured fun, simpler methods include encouraging employees to share photos, stories about their vacations, work-appropriate memes, and pictures of their latest golf outings in group messages or recognizing team members for big and small achievements.

Another way to promote more fun is to just have more fun. I also like to say, “We’re not here for a long time, we’re here for a good time”. Life’s too short to take too seriously. Having fun at work doesn’t mean we’re not working hard; it just means we’re having more fun working hard.

5. Pay attention to the details – the small things matter. Leaders are often tasked with directing their team towards one final, all-encompassing goal. While this is important, it can sometimes lead to the dismissal of small but crucial details. Achieving one significant goal results from many small achievements that occur along the way, and each one is as important as the next.

For leaders, this puts them in the unique position of needing to keep both the big picture and the details top of mind. For this reason, it’s crucial to have solid organizational skills and a reliable team that you can delegate to as needed. Remain dedicated to the end goal while maintaining a broad understanding of what each team member is doing to succeed. Trust your team and avoid micromanaging but know when to step in as a leader to help push things forward.

These five leadership principles have helped me throughout my career as a leader, and I hope they serve you on your journey.

Have a leadership principle that you believe to be essential for leaders to know? Share it in the comments.

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My top 5 TED Talks of 2021

There’s no question that the past two years have been highly disruptive. Our daily lives look entirely different than they did in 2019, and we’ve all had to adapt in one way or another.

One thing that I’m grateful for, however, is that TED has continued to share inspiring and innovative TED Talks throughout this time to give us inspiration and insight. Watching these talented individuals on the stage has become a favorite part of my week as someone who misses in-person public speaking.

Here are my top five TED Talks of 2021:

“We were looking for bliss in a blah day and purpose in a perpetual pandemic. But languishing is not unique to a pandemic. It’s part of the human condition.” –Adam Grant, How to stop languishing and start finding flow, TEDMonterey, August 2021

The pandemic created a massive shift in our lives, and many of us found ourselves sinking into “languishing,” which Adam Grant expertly explains in this TED Talk. After spending nearly two years living through a pandemic, it feels validating to put a name to the feeling that so many of us were experiencing. Even better are the solutions that Grant provides in his talk.

“On today’s internet, we don’t get paid for the work we do with our minds. And what’s more, the content we upload to these services is trapped there. These services not only make money from our content, they control it. Until NFTs.” –Kayvon Tehranian, How NFTs are building the internet of the future, TEDMonterey, August 2021

NFTs surged into popularity in 2021, and people have been trying to explain them ever since. This TED Talk from Kayvon Tehranian does a brilliant job of explaining what NFTs are, as well as their potential to bring the internet into its next evolution.

“This wouldn’t just be better for chickens and cows and pigs and the people who have to farm them and slaughter them and process their meat. This could be better for the whole world.” –Isha Datar, How we could eat real meat without harming animals, TEDMonterey, August 2021

One of my daughters is vegan, and she’s always making creative meals for us to enjoy (like this vegan turkey). She’s inspired me to look into vegan options, but I have to admit that I love real meat, which is why the development of lab-grown meat is fascinating. This TED Talk from Isha Datar dives into the science behind lab-grown meat, as well as all of the incredible benefits that could result from this new means of food production.

“The future of work is not going to be created with top-down, opinion-driven edicts from senior leaders whose day-to-day realities don’t match those of us dual-career, time-pressed and income-pressed people. Of course, senior leaders want to go back. That worked for them. But they have to recognize that for 18 months now; their people experienced unprecedented agency, control, flexibility, trust, and accountability.” –Debbie Lovich, 3 tips for leaders to get the future of work right, TED@BCG, September 2021

There’s no question that the future of work has changed drastically, and the post-pandemic world is likely to see a somewhat permanent shift to remote and hybrid work. As Debbie Lovich says in this TED Talk, it’s time for leaders to embrace the change and learn new methods of leadership and teamwork.

“It’s not just about your commutes. It’s really about changing everything in terms of how we move people, goods and services, eventually.” –Aicha Evans, Your self-driving robotaxi is already here, TEDMonterey, August 2021

Self-driving cars are not a new subject, but Aicha Evans believes their technology has the potential to shift how our world moves entirely. In this TED Talk, Evans discusses how robotaxis could create a high-tech, sustainable, and convenient mode of transportation.

These were some of my favorite TED Talks of 2021, and I’m looking forward to more educational and inspiring talks in 2022!

Share your favorites in the comments.

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How to Think Like a Futurist

The following is an excerpt of article that was first published in the Summer 2021 issue of HP’s Innovation Journal:

The world around us is changing and advancing at breakneck speed. From cars that can see around corners to robots on Mars, hyperloop travel, and artificial intelligence (AI) that can write a poem like Coleridge or fiction like Kafka, keeping up can be overwhelming. For business leaders, innovators, and organizations, the central question becomes: How do we lead this change, rather than being led by it?

I’d posit that we all need to learn to think like futurists. Thinking like a futurist shouldn’t be reserved for a select group of people, but instead is a basic skill set that anyone can learn.

Tapping into your inner futurist requires that you stay aware of what’s happening in the world around you, and think through the long-term impact on countries, societies, industries, and our day-to-day lives. But it’s not a spectator sport; it also requires that you anticipate, plan for, and take action to create the future you want. It’s about monitoring shifts, visualizing outcomes, and adopting an innovation mindset.

Monitoring shifts

No one can predict the future, but understanding the global socioeconomic, demographic, and technological shifts that are shaping the world around us can help point the way. It’s important to understand how these trends will influence our human experiences — from how and where we work, to how we make things, to how we stay healthy, learn, and live our lives. Being aware of these shifts enables you to spot new opportunities, reach your goals, and make plans based on the world of the future, not the world of the past.

For example, prior to the pandemic, only a quarter of US workers did some work at home. During the pandemic that number skyrocketed to more than 80%. The future of work will undoubtedly see many jobs becoming primarily hybrid. Many employees will do their desk work at home or at coworking spaces, while offices transform into places employees go to collaborate and innovate as a team.

The pandemic and today’s geopolitics have also shone a light on the need for supply chains to become more flexible and resilient. As we look to the future, the inherently digital nature of 3D printing opens a world of possibilities for manufacturing to become more digitized and sustainable as well, and for products to become more personalized.

Similar shifts are happening in healthcare, education, retail, and across our business and personal lives in general. Moreover, the role of business in society is changing, as customers increasingly expect more from the companies they engage with, and companies must stand for more than the products they sell.

Read more in the Summer 2021 issue of HP’s Innovation Journal.

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3 technologies impacting our lives during COVID-19

Appreciating technology’s progress amidst the COVID-19 pandemic

There is no doubt that this global pandemic is putting a massive strain on healthcare systems, businesses, economies, and governments all over the world. The world’s economy is expected to diminish by 3% this year. 36.5 million Americans have applied for unemployment since mid-March, nearing levels not seen since the Great Depression. At the time of publishing, over 8 million people have been infected, and 436,322 have lost their lives. In response, the global population is collectively adjusting to a new way of living as the COVID-19 situation progresses. Amidst the extreme stress and uncertainty that we are all facing, it’s important to take a moment to appreciate some of the technologies that are helping us cope during this difficult time.

Connective technologies like video conferencing, social media, gaming, and more are quickly becoming essentials as we are less able to collaborate, socialize, and interact physically. Working from home, something that would have been practically impossible for many people less than two decades ago, is now supported by these technologies, allowing people to connect via video conferencing apps like Zoom, Microsoft Teams, Cisco WebEx etc. Zoom, one of the most popular video conferencing apps of this time, saw a staggering increase in meeting participants, up from 10 million in December to 300 million in April.

Virtual events and educators are utilizing video conferencing as well, in an attempt to continue life as normally as possible. Similar apps like HouseParty and FaceTime are helping friends and families stay connected from afar. Some have noted this reconnection to be ironic in the age of social distancing, as it’s prompting many friends, families, and neighbors to rekindle and deepen their relationships.

Mobile applications and delivery services are enabling people throughout the world to support their favorite local restaurants and vendors by ordering delivery while things remain closed. Throughout the world, apps like Postmates and DoorDash are allowing restaurants to continue business through deliveries, with options to have deliveries left at the door in order to limit person-to-person contact. Some delivery services, like Zomato, are waiving restaurant fees in an effort to bolster the now-struggling industry. In Uganda, the Market Garden app is now connecting women vendors to customers seeking fresh fruits and vegetables that they would normally find in the bustling markets of Kampala but are missing while social distancing rules are in place. In the U.S., 49% of consumers turned to online grocery delivery because of the coronavirus, a practice that may continue even after stay-at-home orders are lifted. Even drones are getting involved in deliveries, with startups like Manna Aero using drones to deliver much-needed medicine to vulnerable people on lock-down.

Social media and entertainment platforms like Instagram, TikTok, and Quibi are providing a welcome distraction from the many stressors of day-to-day life under quarantine. Over 80% of U.S. and UK consumers admit to consuming more content during the lock-down, especially online videos and broadcast TV. In response, Netflix released a way to watch TV shows and movies simultaneously with your friends, virtually. Video games have always been a great way to connect and play with others, and now more people are embracing them. According to Verizon, gaming data usage increased by 75% in mid-March, and several streaming gaming services experienced server issues, likely due to a significant increase of inactive users. Among the affected were Blizzard Activision and Riot Games.

Thanks to these existing technologies, people all over the world are finding ways to stay entertained and sustained during this difficult time, and 9 out of 10 surveyed Americans claim to have a better appreciation for technology due to how it has impacted their lives during this crisis.

How have emerging technologies affected the world’s response to COVID-19?

Artificial intelligence

While artificial intelligence (AI) is still in a relatively nascent stage, researchers have been using it to track the coronavirus and predict potential spread. In the very early days of the virus, Toronto-startup BlueDot’s AI platform spotted a heightened amount of “unusual pneumonia” cases occurring in Wuhan, China. Kamran Khan, BlueDot’s founder and CEO, served as an epidemiologist and physician during the 2003 SARS outbreak, which inspired him to develop a technology that could cull through massive amounts of data in order to detect potentially dangerous diseases. In the past, AI has also successfully predicted the outcomes of the 2016 Zika virus and the 2014 Ebola outbreak. AI machines, like the CS-1 computer from startup Cerebras Systems, are being used to speed up the discovery of a potential vaccine for the coronavirus. Originally intended for cancer research, the CS-1 computer is hard at work at Argonne National Library, running learning models with the intention of finding compounds that may be effective against the virus.

Robots

In Singapore, semi-autonomous robots are being utilized to disinfect large public surfaces, such as outdoor seating. One robot, called the eXtreme Disinfection robot (or XDBot), was created in only six weeks by a team at Nanyang Technological University (NTU). In China, robots are helping out in several ways, from taking temperatures to sanitizing surfaces to producing and delivering food. To limit the amount of contact between healthcare workers and COVID-19 patients, robots are also serving as portable telehealth operators. One such example is Boston Dynamics’ Spot, a dog-like robot with a tablet attached for video conferencing purposes. Boston Dynamics also says that they are working on upgrading Spot with technology that would allow the robot to test for fevers and monitor respiratory rates.

3D printing

The 3D printing community has been incredibly active in finding ways to contribute during this difficult time. Many in the industry have been producing essential gear and helpful devices for healthcare workers, including HP. HP’s 3D research and development centers located in San Diego, Corvallis, Vancouver, Washington, and Barcelona are actively creating mask adjusters, face shields, and hands-free door openers, as well as testing potential new devices that may help patients. HP has made these designs public and available to any who are able to 3D print and contribute to the cause.

We are not alone in our efforts. Digital manufacturing companies from all over the world are coming together to create necessary supplies, such as test swabs. Lamborghini is using HP Multi-Jet Fusion technology to make lung simulators used to test ventilators used by coronavirus patients. Individual 3D-printing enthusiasts are also working tirelessly to give back to healthcare workers, using smaller, at-home 3D printers to craft personal protective equipment and other helpful gear.

During this time of uncertainty and overwhelm, it is perhaps comforting to appreciate how far technology has come. Existing technologies are enabling people to cope in a variety of ways during isolation, and emerging technologies are proving themselves to be essential to the future of our world. While the current pandemic has brought us great challenges, we are better prepared today than we have ever been in history, and perhaps our continued progress will enable humanity to survive future challenges with more confidence and awareness.

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— Comments Off on How to lead a remote team during COVID-19

How to lead a remote team during COVID-19

Our “new normal” requires leaders to rethink how they lead. These tips will help you lead a team that’s working from home.

Internet access has also become congested because more people are online during the day performing their jobs and attending school virtually. Carriers have reported their customers are using more voice calls and many of them are using Wi-Fi rather than cellular. In addition, Facebook has seen a 70% weekly increase in the number of people using Facebook Messenger for group video calls.

As the pandemic continues to alter our everyday lives, we’ve become reliant on services that allow us to work from home. Meetings are happening on Microsoft Teams, Zoom, and Google Hangouts. In fact, Zoom reported daily users spiked to 200 million in March, up from 10 million in December.

Creating a culture of a high-performing team can be challenging under normal circumstances, but what does it look like during a global pandemic? As a leader how can you adapt your leadership style and processes to meet your employees’ new expectations? Here are the top tips I have learned through my own experience leading a global, remote team.

  1. Communication is crucial.
    Implement tools that allow you to communicate easily. We use Skype and Microsoft Teams, and find it great to stay in touch with quick messages and updates on projects without cluttering our email inboxes.

    You can use a messaging tool to encourage socializing, too. Create a group in Whatsapp or whichever messaging platform you use that is not specific to work. Keep the “water cooler conversations” going and allow your team a space to share their non-work related content.

    For updates that require more than an email or chat message, hold daily or weekly stand-ups. We use Zoom for video meetings and find it a great tool to hold virtual meetings. Your team can share what they are working on, any challenges they may have, and ask questions. If you plan on having your stand-up as a video call, make sure your team knows that ahead of time and that everyone joins using video.  It not only makes the meetings more engaging, but it also discourages multitasking. 😃

  2. Manage expectations.
    Does your company require your team to be online during certain hours of the day? Communicate that with your employees, don’t assume they will follow the same hours as when they were in the office.

    If you don’t already use a project management tool, consider implementing one so that your team can keep track of upcoming deadlines, project statuses, and the items on their plate.

  3. Be flexible.
    Work isn’t the only thing in our lives that has been disrupted by COVID-19. For those who are at home with their children, caring for a loved one, or experiencing another life event that is disrupting their normal, flexibility is paramount.

    One important aspect of emotional intelligence I’ve discussed in the past is empathy. It’s the ability to put yourself in someone else’s shoes and understand how they might feel in a certain situation. As leaders, the more we’re able to relate to others, the better we help them feel understood and inspired.

    Check-in with your team on a regular basis and be fully present in your conversations, so you can make genuine connections and better understand their point of view. Once you have checked in, be flexible in creating a schedule and culture that considers their needs and current demands they’re facing.

  4. Cut yourself some slack.
    Remember, you and your team are going through massive changes in a quick time frame, so don’t expect things to be perfect from the start. Focus on small changes to start, and you will build a stronger and more supportive work culture.

    Don’t forget to take care of yourself, too. We’re all in this together.

Are you leading a remote team? I’d love to hear about your experience and any tips you’ve learned along the way. Please share them in the comments below.

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— Comments Off on HP Megatrends 2020 Refresh

HP Megatrends 2020 Refresh

Staying ahead of constant requires a keen understanding of the global forces that will shape our human experiences and business decisions

The amount of change happening in the world today is accelerating, creating a continuous challenge for how companies stay ahead of it all, decide where to invest, think about the future, and innovate in ways that enable them to do the disrupting, instead of being the ones disrupted.

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— Comments Off on Preparing for Gen Z as a Futurist

Preparing for Gen Z as a Futurist

As a futurist, my job is to anticipate change and stay on top of current trends. There’s a new generation entering the workforce – Generation Z. Following Millennials, this generation includes those born between 1995 and 2010. While being defined as the most ethnically-diverse and largest generation in American history, Gen Z also grew up surrounded by technology, also making them the most tech-savvy generation.

I’ve previously provided some thoughts on thinking like a futurist and today, we’re diving deeper into the role Gen Z plays in the future. Here are my tips for how to collaborate with Gen Z:

1. Put yourself in their shoes

It’s important to acknowledge the obvious differences that divide each generation. For example, Gen Z grew up in a post-9/11 world with new technology and completely different childhood experiences than those of previous generations. With technology constantly at their fingertips, this generation of “digital natives” have had nearly lifelong access to boundless amounts of information at the drop of a hat. In fact, 97% of Gen Z have smart phones and spend more than 4 hours a day online.

And because they’ve never spent a day offline, they are acutely aware of the issues and challenges happening in the world around them. As a result, they are 54% more likely to say they want to have an impact on the world as compared to millennials. Also noteworthy is their attitude towards work and employers; almost half consider what the company does to make the world a better place as important as the salary.

By becoming familiar with Gen Z, and by understanding the different era and experiences they’ve grown up with, you’ll gain a better understanding of how to effectively collaborate with them. Whether it’s through asking questions, doing research, or understanding current trends, you won’t fully see eye-to-eye with this generation until you put yourself in their shoes.

2. Pay attention to what’s important

In the next decade, Gen Z is expected to cause an influx of roughly 60 million job seekers, effectively transforming the workplace. Concerning their careers, Gen Z-ers are very driven and competitive. Nothing motivates them more than achieving success and being rewarded for their good efforts. They value skill development and appreciate feedback, as they are always hoping to improve their performance. A controversial topic amongst Gen Z is the debate over work-life balance. It can be argued that this generation struggles the most with this – 24% say they feel guilty for taking time off work. On the other hand, 39% view work-life balance as a top priority when choosing an employer. Knowing these statistics as an employer can help foster a healthy work environment for future employees.

When choosing where to work, Gen Z will base their decision on the company’s values. This generation’s passion for sustainability, diversity, and inclusion reflects in their expectations for their future employers. Studies show that 77% of Gen Z believes a company’s level of diversity affects their decision to work there.

3. Stay up to date on trends

As any futurist knows, one of the most important ways to prepare for the future is to stay up to date with the latest trends. This applies to Gen Z trends as well. The more informed you are, the more prepared you will be to work with this generation.

Here are some resources for futurists to better understand Gen Z:

  1. After the Millennials
  2. Gen Guru
  3. Gen Z Insights
  4. Generational Differences in the Workplace Infographic
  5. Looking Ahead to Generation Z

We can all benefit from learning from one another. As this new generation enters the workforce, preparing through a lens like this will allow us to better understand and support them in their journey as they embark on this new chapter.

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Empathy’s Role in Leadership

When you picture an effective leader, what comes to mind?

A deep understanding of their industry, self-awareness, decision-making skills, integrity, transparency, and being empathetic are some of the things that come to my mind. Leaders with a high degree of emotional intelligence earn the trust of and inspire their team to reach their full potential.

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