cybersecurity – Andrew Bolwell

At HP, we constantly monitor technology trends that we believe will significantly impact our society, the environment, industries, and customers.

As I sat down to write this blog post and synthesize some of our latest thinking, I thought I would turn to the first trend on my list for some help and to compare notes. So, I asked OpenAI’s ChatGPT for their take on the top trends, and here’s our dialogue (note: I did not edit the responses below for content or grammar):

Me: What do you think are the top 10 technology trends to watch in 2023?

ChatGPT: It’s difficult to predict exactly what the top technology trends will be in 2023, as technology is constantly evolving and new developments are being made all the time. However, some trends that are likely to continue to be important in the coming years include:

Artificial intelligence and machine learning
Edge computing
5G and other advanced wireless technologies
Internet of Things (IoT)
Virtual and augmented reality
Cybersecurity
Blockchain
Quantum computing
Robotic process automation
Biometric authentication and security

These are just a few examples, and it’s possible that other emerging technologies could also rise to prominence in the coming years.

Me: Why is artificial intelligence at the top of your Tech Trends for 2023 list?

ChatGPT: Artificial intelligence (AI) is at the top of my Tech Trends for 2023 list because it has the potential to revolutionize many industries and fundamentally change the way we live and work. AI refers to the development of computer systems that can perform tasks that would normally require human intelligence, such as understanding natural language, recognizing patterns, and making decisions.

AI has already made significant progress in recent years, and it is expected to continue to advance rapidly in the coming years. Some potential applications of AI include:

Improving healthcare: AI can be used to analyze medical records, identify patterns and trends, and help doctors to make more accurate diagnoses and treatment recommendations.
Enhancing customer service: AI-powered chatbots and virtual assistants can provide personalized and efficient customer service, freeing up human employees to handle more complex tasks.
Improving transportation: AI can be used to develop self-driving cars and other autonomous vehicles, which could improve safety and efficiency on the roads.
Improving cybersecurity: AI can be used to detect and prevent cyberattacks by analyzing network traffic and identifying unusual patterns.
Enhancing productivity: AI can be used to automate routine tasks, freeing up human workers to focus on more valuable work.

Overall, AI has the potential to impact many aspects of our lives significantly, and it is likely to be a major technology trend in the coming years.

Now while I have a slightly different take on what technology will rise this year, I was impressed with ChatGPT’s responses and ability to articulate logical and believable answers. While they could use a good edit (can’t we all) and some help with tone and depth, they were as strong as many blog posts I’ve read.

This a great example of why I believe Creative AI will be one of the top 10 technology trends in 2023. Let’s jump into the entire list.

1. Creative AI

More and more, AI is being used to generate creative content — blog posts, poetry, illustrations, 3D photography, etc. By using machine learning models, creative AI software can be trained to generate responses to creative prompts like my questions above, create art, translate copy, perform sentiment analysis, and more. This could profoundly impact creative fields such as marketing, entertainment, design, gaming, etc. I don’t believe it will replace professionals in these fields (yet), but it will enrich their own creative expressions. By leveraging creative AI, we’ll be able to challenge our own conceptions, explore new design inspirations, save research time, and potentially improve our overall creative output. There is enormous potential here, and VC investors are taking note, with OpenAI, the creator of ChatGPT, rumored to be in talks to sell existing shares in a tender offer that would value the company at around $29 billion. Much more of this to come in 2023!

Various images generated by DALL-E 2: Prompt: A cup of coffee that is also a portal to another dimension, digital art.

2. Game Engines Everywhere

A game engine is software that makes it easy for game developers to design and build games. It’s estimated that 60% of game developers use game engines. Some of the big names in game engines are Unity, Unreal Engine, and Game Maker Studio. The flexibility and robust visual and audio support also make these engines attractive for use well beyond game development. NASA is turning to game engines for astronaut training, automotive designers and architects are using them to visualize designs, and movie and TV studios are using them to create elaborate virtual productions. They are also an enabling technology for the Metaverse. Game engines are powerful tools that will continue to impact new markets and industries in the year ahead.

Daemon Targaryen on a virtual bridge at Dragonstone. Ollie Upton / HBO

3. The rise of the virtual office

A Gallup survey last year found that 8 in 10 people are working hybrid or remotely. And while remote and hybrid workers have proven they can remain productive even when not in the office, the software and tools to make their lives easier have been slow to develop. Over the past few years, we’ve all experienced the limitations of meeting and collaboration software, which were never intended to replace offices. This has led to a new breed of virtual office platforms called virtual offices. These virtual offices are digital replicas of physical spaces dedicated to getting your work done alone and with co-workers. They are designed to offer transparency, ease of communication, and collaboration and are committed to how you and your company work. Roam recently raised $40 million and is one such platform provider. Their virtual headquarters allow employees to drop by, attend video conferences or town-hall meetings, and get work done. I expect we’ll see more and more of these virtual office platforms start to launch in the coming year.

ROAM is a new collaboration platform that is customizable to meet the needs of all distributed teams.

4. From security to resiliency

Our society has become dependent on digital tools and technologies, and the impact of cybersecurity breaches and attacks cannot be overstated. When cybersecurity fails or is ill-equipped, several aspects of our lives are at risk, from our data and identities to our safety. That’s why there are increasing efforts underway not just to prevent attacks but also to be prepared to withstand them and quickly recover if they do occur. Moving beyond cyber security to cyber resiliency will become increasingly important this year, with more technological emphasis on risk assessments, detection and response, data recovery, and compliance.

5. Sustainable technology

Net zero climate goals and environmentally minded consumers mean that tech companies―and companies across all industries―will need to step up their sustainability credentials in 2023. Consumers are increasingly aware of their choices and environmental impact and want to select brands that prioritize sustainable practices and values. At HP, we have long been proponents of climate action. Our mission is to drive toward a net-zero carbon, fully regenerative economy while engineering the industry’s most sustainable portfolio of products and solutions. As seen at CES recently, companies will be pushing the sustainable innovation envelope this year. New technologies are being deployed, from electric watercraft to clean water robots and vertical farms, to solve some of our toughest sustainability challenges.

The Candela C-8 electric hydrofoil boat @ CES 2023 in Las Vegas (Photo by Patrick T. Fallon / AFP).

6. Super Apps

In our increasingly mobile-first world, the desire for apps to do more and more is paramount. That is spurring a new application platform called “super apps.” Think of them as Swiss army knife-like applications that perform as a suite of multiple mini apps. WeChat is probably one of the best-known super apps, with the ability to message, shop, stream content, and even book a trip all in one place. Many other super apps are also rising in popularity, including Revolt, an all-in-one money management app. Omni is one of South America’s fastest-growing apps that allows you to do everything from bike-sharing to managing your finances and health. Super apps have also made their way into the business realm, with apps like Microsoft Teams, Slack, and Peerbie making it easier for teams to communicate and get work done.

7. Metaverse goes phygital

As technology develops, we will continue to see the real world and our digital worlds synchronize in new and exciting ways. One way the metaverse does this is by bridging the physical and digital worlds to create a cohesive user experience. The need for this seamless physical-digital experience is growing. Thanks to NFTs, the metaverse “phygital” (a bundle of physical and digital goods) is arguably one of the most exciting applications of these blended experiences. Brands are creating NFTs and/or virtual storefronts in the metaverse to offer their products to a broader audience. With the gradual adoption of the metaverse phygital infiltrating every sector in the coming years, we’ll see new buying behaviors, purchase patterns, and physical brand and digital creator collaborations. Some recent examples include Holographic NFT Display Cubes, digital and physical clothing, phygital retail stores, and collectible craft cocktails.

An ultra-exclusive 1 of 1 digital and physical hoodie crafted by MCQ with an embedded NFC chip which allows the product to be registered via the brand’s own blockchain. (photo: MCQ)

8. Spatial computing

From Fortnite to virtual reality (VR), spatial computing is essential to our current and future digital experiences. In previous iterations of computer games and virtual worlds, we moved using 2D mouse pointers on screens. Now, more and more, we are transitioning to 3D experiences, which feel much closer to how we move around in the physical world. Spatial computing allows users to digitally interact in 3D vs. 2D, which is more intuitive for most people and will enable us to interact with a digital world, similarly to how we navigate the physical world. VR/AR/MR are good examples of this, but so is playing Fortnite on your phone.

9. Ambient computing

Making computing more ubiquitous and seamless to users is called ambient computing. From the smart thermostat heating your home to the perfect temp at the right time to your favorite AI device turning on your TV or lowering the lights, ambient computing continues to become increasingly integrated into our everyday lives. I expect to see more advancements in this space, especially in our hybrid work lives. At CES, HP just launched the HP E-Series G5 Monitors, which include an Ambient Light Sensor that automatically adjusts the screen brightness. We also introduced a suite of PCs enhanced by HP Presence, offering intelligent camera face tracking for video calls and PC hibernation mode based on usage patterns. These are features, enabled by technology, that work seamlessly together in the background to create a better user experience.

The HP Dragonfly Pro is engineered to optimize and balance performance and includes HP Presence software for enhanced audio and video collaboration experiences.

10. Web3 2.0

I also expect that 2023 may be the year we see blockchain gain traction in enterprise applications. Blockchain saw much skepticism in 2022 with many wondering whether it is a technology in search of a problem or something the world really needs. The jury is still out, with people taking a position on both ends of the spectrum, sometimes with the ‘enthusiasm’ of a presidential election, but my bet is that in 2023 we’ll see use cases and adoption emerge in the enterprise space that will start to point at where blockchain technology could gain more widespread traction in the future. I also think blockchain technology will need to evolve to meet enterprise needs — sustainability, scalability, and performance — so it’s possible the blockchain of tomorrow will look very different from the blockchain of today, ushering in the era of Web3 2.0.

As ChatGPT said, it’s difficult to predict precisely what the most significant technology trends will be this year, but these are the ones I’ll be tracking at the top of my list.

What do you think of the trends above? Are there others you think will rise to the top 10?

Change is happening faster and faster around us. So how do we manage it and stay ahead of it? How do we ensure we are leading change and not being disrupted by it to create the future we want? One of the key ingredients for any successful business is understanding the trends that are shaping the world around us and that are pointing to what the opportunities of the future might be. The corporate graveyard is littered with companies who weren’t monitoring trends and went out of business because they didn’t react fast enough to the changing world around them. But if you can catch these shifts early and figure out how to capitalize on them, that is where growth and opportunity lie.

In this new series, I’m helping you see through the lens of a futurist by exploring some of the exciting technologies and trends bound to shape our future lives.

Ready to think like a futurist? Let’s explore cybersecurity.

What is cybersecurity?

Cybersecurity is the practice of protecting connected technologies against unauthorized digital access. It applies to everything from devices to digital networks to critical data. As our digital lives grow, so does the importance of cybersecurity. With the number of cyberattacks occurring at alarming rates, the cybersecurity industry must continue to adapt and improve to keep up with cyber threats.

There are several different facets of cybersecurity, including:

Endpoint security: Securing endpoint devices such as laptops, printers, and point-of-sale devices
Data security: Protecting and managing digital information
Network security: Safeguarding access to secure networks by monitoring access and use
Application (app) security: Implementing security features within apps to protect users
Database security: Protecting the data within the database, as well as any associated apps, infrastructure, and physical hardware
Cloud security: Securing cloud-based tools and data
Identity management: Technologies and infrastructure that control user access to networks and/or data
Mobile security: A facet of endpoint security that focuses on protecting mobile devices
Disaster recovery: The recovery of IT infrastructure following a disaster includes anything from a cyber-attack to a natural disaster

In an ideal situation, these facets work together to create a comprehensive approach to cybersecurity for organizations and individuals, however, it is extremely difficult to do that, which is the source of many problems the industry is facing.

What are the trends?

Our society has become dependent on digital tools and technologies, and the impact of cybersecurity breaches and attacks cannot be overstated.

HP understands the importance of cybersecurity and endlessly works to build safe and secure products. With a deep focus on endpoint security, HP is constantly adapting to stay ahead of cybersecurity trends and risks. In 2019, HP acquired Bromium and now utilizes its technology for essential malware protection. HP also offers HP Wolf Security as powerful endpoint protection that is built-in to its PCs and printers. Starting at the hardware level and extending across software, HP Wolf Security is a unique and comprehensive cybersecurity offering. As a true prevention-first solution with containment of threats, HP Wolf Security is better than detection alone.

When cybersecurity fails or is ill-equipped, several aspects of our lives are at risk, from our data and identities to our safety. Governments, organizations, and individuals respond to cybersecurity threats with new approaches and regulations in our increasingly digital world.

These new approaches include zero-trust frameworks and multi-factor authentication, which provide a heightened level of security for users. Zero-trust framework adoption has increased by 27% in the past two years. Zero-trust security works by requiring all users to be authenticated and regularly validated before gaining access to any networks, data, or applications. Multi-factor authentication is a part of zero trust, requiring multiple verification points before granting access to any user, thus protecting against brute force logins and login theft.

Individuals are now expected to be more responsible for cybersecurity, as well. With hybrid and remote work now commonplace, more responsibility is placed on employees to stay on top of their organization’s cybersecurity requirements. Many organizations now require remote employees to install a VPN (virtual private network) to protect their internet connections. Network segmentation is also becoming popular amongst IT professionals, as it gives administrators more control over who has access to which data. While this increases security, it also adds steps for all employees as they maneuver these new systems.

Governments are enacting new regulations and policies to navigate this new world of cybersecurity and digital risks. In June 2022, U.S. President Joe Biden signed two new cybersecurity bills into law. The State and Local Government Cybersecurity Act of 2021 is meant to improve coordination amongst different departments and governments, allowing for more accessible tools and information sharing. The Federal Rotational Cyber Workforce Program Act of 2021 focuses on skill-building for federal employees, allowing role rotations amongst those in cybersecurity-related fields to enable a more comprehensive learning experience. The U.S. is not alone in its cybersecurity laws. The UK and EU are also considering new legislation addressing the growing cyber protection demand.

Where is the opportunity?

There was a 125% increase in cyberattacks in 2021, a percentage expected to grow in the coming years. Not only were there more attacks, but they were also more complex, with many having the ability to evade existing endpoint protection tools. To maintain cybersecurity in the future, there must be continuous improvement and adaptation in security tools and frameworks and increased skill development for cyber professionals and leadership.

As explored above, more organizations must adopt a zero-trust framework. While this framework is not a perfect solution, it is still a powerful strategy against cyber risk. Zero trust inherently focuses on prevention rather than reacting to threats, which is essential for organizations dealing with constant cyber-attack attempts.

Another area of opportunity for cybersecurity is blockchain technology. From secure transactions to identity management, blockchain has the potential to be a powerful cybersecurity solution. Due to its transparency and interoperability, blockchain could make it easier to verify data, identify fraud, and create innovative cybersecurity solutions.

The downside to blockchain, however, is its immaturity as a technology. As it is a somewhat recent innovation, it is likely to have unknown vulnerabilities that leave it open for risk. This issue applies to all emerging technologies, such as AI and quantum computing, because cyber threats tend to evolve alongside technological advancements, creating an ongoing feedback loop. Due to this, assumptions about cybersecurity practices will need to be constantly challenged as nascent technologies grow.

Finally, there is an incredible demand for cybersecurity talent, with over 700,000 roles needing to be filled. Because cybersecurity positions often require specific credentials and certifications, there aren’t enough qualified job seekers to fill those roles. Some companies are addressing this issue by removing some requirements, and others are creating talent pipelines and programs specifically for cybersecurity professionals. There is also a lack of cybersecurity talent in leadership, with 45% of companies lacking a Chief Information Security Officer. This lack of cyber skills opens an opportunity for company programs and online courses that could help build a qualified and effective cybersecurity workforce.

Data rules our digital lives, and protecting that information from bad actors is essential. As emerging technologies bring us deeper into the digital world, cybersecurity tools, approaches, and skills will become critical for everyone. Cybersecurity professionals may be the only people honing their abilities now, but these skills could soon become necessary for anyone accessing the internet.

Now it’s your turn. Do you think cybersecurity will be able to keep up with future threats? Should we all be taking cybersecurity courses? Sound off in the comments.

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