2014 seems to be the year of wearables. Despite the hype surrounding wearable technology, most options have kept fitness and features in the forefront and aren’t particularly wearable or fashion forward.

But don’t just take my word for it. Mashable asked, “Why are smart watches so ugly?”, and people on Twitter are begging for more fashion-focused wearables.

It’s not enough for wearables to simply track and display useful information. Instead, they must also be something that reflects your style and personality.

At HP, we teamed up with Michael Bastian and Gilt to take wearables through an aesthetic transformation and engineered a men’s timepiece featuring smart technology. The design features a circular face, 44mm stainless steel case with a multi-layered finish, inlaid button controls and three interchangeable watchbands, including sleek black rubber, perforated brown leather and olive green nylon – enabling users to customize it based on personal preference or occasion. The watch will support both Android and iOS and can be controlled by an app.

Make sure to stay tuned for the latest information including the release date here.

How do you think fashion will affect wearables? Is it important to you for wearable technology to be fashionable?